101 Paid Traffic Alternatives to Google Adwords

PPC more or less = Google adwords, yes there are other PPC traffic channels, but none of them come close to google adwords in sophistication or traffic. However some of them are worth considering for small time marketers.

In addition to managing PPC accounts for clients, some of the specialists here also run their own affiliate marketing campaigns. We recently spoke with an affiliate manager at Neverblue. We asked him directly - What are your top guys pulling in? His answer - $300k - but they spend $200k on marketing (PPC). They test, test, test constantly. They use anything BUT Adwords, and if they do they concentrate on the content network instead paid serps. They use sites like these:

He sent us a whole list. We suppose if someone is going to spend $200k on your clients, you would be motivated to send the person out on a junket so they keep spending so proceed with caution. He also implied that going after organic traffic is for chumps. You gotta spend money to make money. When using these networks for our clients sometimes our clients wouldn't trust some of these networks with their CC, nor do we when we take care of all the billing ourselves. Sometimes these smaller networks offer Paypal as an option though, which seems perfectly fine and secure. You can always use disposable credit card numbers. Bank Of America calls them Safe Shopper's. Citibank also has them. The CC is  still going to have your name and address on it though.

Do a bit of research on the network before funding the account as it is a must to avoid getting scammed or loosing your card info to unreliable people. 

The smaller networks do have advantages such as bigger advertisers/affiliates sticking to the big ones and not wasting time on the smaller ones. So looking at the big affiliate and copying their successful campaigns onto the smaller networks could turn out profitable. We sometimes spy on other advertisers to see what they are doing, how long they are marketing a campaign and if it seems profitable copy it and run it on a smaller network trying to target the same demographic and keywords.

Here's the whole list:

Pay Model Network Creative Types Regions Notes/Reviews
CPC 7search Text N/A cheap search/direct domain ads
CPC Ad Knowledge N/A N/A cheap ads, slow approvals
CPC Ad.ly Text North Am, Europe in-stream twitter ads; advertiser writes the tweets
CPC, CPM, CPA Ad4Game Banner N/A ads & inventory for gaming audience.
N/A AdBlade Banner N/A self serve display ads, very good service
N/A AdClick Media N/A N/A self serve banners and contextual widgets
N/A AdConion Banner, Video   video/banner ads, media buys
N/A AdEngage Banner, Text N/A banners/text, similar to adbrite, allow weekly buys
N/A AdReady Banner N/A May be only for agencies
N/A AdRoll Banner North Am, Europe Retargetting tools available. Affiliates difficulty getting accepted, Network doesn't like Affiliate links
CPC, CPV AdSide Text N/A AdSide, is a premium pay-per-click ad network owned by DOCLIX. The PPC online advertising network places text ads on premium websites, using a unique performance marketing model.
N/A Adtegrity Banner, Pop N/A Adtegrity provides advertisements, banners, pops and extensive reach into several key content verticals with cpm, cpc, cpa and cpl advertising.
CPC AdToll Banner, Text N/A Cheap, similar to adbrite
N/A Appvert Apps N/A facebook apps ads for app owners
CPC Bidvertiser Text International contextual and banner ads
N/A Burst Media Banner N/A banners/display/media buys
CPC Chitika Text US search related contextual display ads
N/A CPM Star N/A N/A display aimed at gaming sites only
N/A Cubics Banner, Social ads N/A social media ad platform
CPC eTarget Text C & E Europe Czech Republic, Hungary, Romania, Slovakia, Bulgaria, Croatia, Serbia and Poland.
CPC Etology Banner, Text International Cheap. Apparently the sites these guys cover are one step away from being adult. High traffic volume, and high conversion rates. Quality seems to work out too. Maybe a good source for BeNaughty Campaigns. 
N/A Find It Quick Text N/A N/A
CPC, CPM Harren Media Banner International Best in Lat Am, & US Hispanic Market; 12 billon ad impressions per month; Also Affiliate network
N/A Interclick N/A N/A banners, high volume media buys
N/A isocket Banner, Mobile N/A closed beta, but will be banner/display ads
CPC Kontera Text International Inline text ads
N/A LeadBack N/A N/A AOL's retargeted ads at search traffic
CPC, CPM LinkedIn DirectAds Text International Professional Network, mostly US but some international. Affs say: High CPCs $2-$5 and CPMs around $3.50.  CPA prob won't work.
CPC Marchex N/A N/A Sites like BusinessWeek, PC World, Inc.com
CPC Microsoft Media Network Banner US High traffic sites (Digg, Zune, Windows Live)
CPC, CPM Mochi Media Banner International Largest online games network in the world; embed ads into breaks in gameplay.
CPC MSN Banner, Text N/A search and content text/contextual ads
CPC Nixxie Text UK inline Text ads, keyword based
CPC, CPM Orkut Banner, Text, Video International especially India, Brazil. Through Google Adwords. 52 million users, mostly younger than 34 yrs.
CPC Plenty Of Fish Banner North Am, Europe Dating; Run Be2 direct, won't allow Match, Zoosk, Singlesnet or Benaughty
N/A Premium Access Media Banner, Pop, Mobile N/A not a blind network. Retargetting tools available.
N/A PubMatic N/A N/A ad network
CPC Pulse 360 Text N/A High traffic sites
N/A Reseau Select N/A CA banner and offline targetted at quebec
N/A Revenue Pilot N/A N/A Revenue Pilot provides the Pay For Performance (PFP) and the Pay Per Click (PPC).
N/A RockYou Ads N/A N/A social media ad platform, advertisers & developers
N/A Rubicon Project N/A N/A automates buying and selling
N/A Search Feed N/A N/A search/contextual on parked pages. shit.
N/A Sponsored Tweets N/A N/A sponsored twitter posts
N/A Status Plug N/A N/A ads on facebook fan pages
N/A Technorati Media Banner N/A largest social media advertising network
N/A Traffiq N/A N/A provides web-based media management buying
N/A Trian Ads Apps, Banner N/A facebook app ads, display
N/A Userplane Banner, Text, Social Ads International social media advertising for media buyers, 300,000 online communities globally
N/A WidgetBucks N/A N/A  text/widget ads; Not accepting publishers at this time?
CPC Yahoo Banner, Text International search/content contextual ads
N/A Yandex.ru Banner, Text Russia Russian Search Engine
N/A Yardbarker Network Banner, Video N/A Network of sports blogs, 15mm users/month. Mostly Male
CPC Zohark Text International facebook app ad platform; expanding to Myspace and Bebo soon
CPC wer kennt wen N/A German It’s a social network
CPC Gute Frage N/A German It’s a social network
CPC Studivz N/A German It’s a social network
CPC Meinvz N/A German It’s a social network
CPC hyves N/A Netherlands It’s a social network in NL. Also…it’s ranked 6th for Alexa in NL.
CPV Traffic Vance N/A N/A PPV Traffic
CPV Leadimpact N/A N/A Leadimpact has some great quality traffic and are easy to get approved on compared to Traffic Vance.
CPV Media Traffic N/A N/A Probably the best network to start with. Their initial deposit is minimal, bid prices are low, and there is not as much competition.
CPV Adon Network N/A N/A Good quality traffic, but a little low on traffic volume.
CPV CPVMarketPlace N/A N/A A relatively new company, the jury is still out on this one but there have been some good reports on this source.
CPV Direct CPV N/A N/A Another new source for PPV traffic. Direct CPV has been getting a lot of attention lately so definitely test here.
CPV Clicksor N/A N/A Hard to get offers profitable on this source. I would recommend testing this last.
CPV Ezanga N/A N/A Good results can be seen here but start your tests very small.
CPV Adbrite N/A N/A Offers traditional PPC advertising but also pop-up‟s which is what I would recommend testing here.
CPV Megaclick N/A N/A The traffic here converts great but the cost is higher than most PPV sources. The trick is to break even until you can tweak a campaign enough to make profitable.
CPV Adoori N/A N/A an online advertising marketplace on international traffic for advertisers and publishers on CPM / CPC bases.

We realize that is not exactly 101 anymore since it has grown and shrunk since orignially put together. We will be adding more as we discover and test them. You can help fill in the blanks with feedback, or you can also leave your ideas in the comments below.