13 SEO PPC Marketing Services Similarities and Differences

Submitted by ppcseopro on Sat, 2011-04-30 10:39

SEO + PPC Overlap

Keyword Research including and SEO/PPC keyword targeting list

  • SEO Keyword List will include 3 homepage targeting phrases such as “San Diego Real Estate”
  • PPC Keyword list will include a minimum of 50 keywords

SEO exclusive work Includes

  • Home Page Meta Title
  • Homepage Meta Description
  • Homepage Meta keywords
  • Homepage H1, H2, H3 Keyword Placement
  • Homepage Main Body Keyword  Placements
  • Code Alterations if necessary for more spider friendly code

Google Accounts Setup

  • Google Analytics Account for traffic tracking
  • Google Webmaster Account for Statistical Data
  • Google Adwords PPC Account For easy PPC Management.

PPC & Analytics & Statistical Monthly Monitoring

  • Will log into Adwords on weekly basis to perform PPC maintenance duties.
    • Change Keyword Bidding when necessary to increase campaign CPC performance
    • Change Ad Copy when necessary to increase Ad Quality Score
    • Tweak, geographic, demographic, Chronographic Targeting
    • Maintain a Strict Monthly Budget

Monthly Analytics & Statistical Monitoring: Dig into data to:

  • Discover new Keyword “gold mine” opportunities.
  • Discover Trend Data that will allow further campaign tweaking and refinements.
  • Improve Ad Copy and Keyword Targeting
  • Improve PPC quality score, CTR, CPC