The Anchor Text of Inbound Links

The Anchor Text of Inbound Links Okay so I started SEO as an on page specialist. For the longest time I really didn't want to believe that inbound links meant so much, but at some point the evidence became overwhelming and I was forced to deal with the cold hard truth, inbound links are 50% of effective SEO efforts. Think about, you control your website and everything that's on it, but chances are you don't control hundreds and even thousands of other web pages. So when you tell Google what your page is about with the goal of them ranking you for your keywords of choice they are not going to listen very much. Instead what they listen to is those hundreds or even thousands of other pages that link back to you. And how do they listen to these pages? They listen to the keywords contained in the link, the link itself, the reputation of the page linking to you, the reputation of the website with a link linking to you, and even the reputation of the server of the website of the page linking to you. But possibly the thing they listen to the most is the anchor text html attribute chosen to describe the website being linked to. You may remember in days not too long ago people using the keywords