Drupal Content Management System SEO Strategy
Drupal SEO Strategy
Page Titles
- The single most important thing you can do for on-site SEO.
- Page Title Module
URL paths
- The second most important thing you can do.
- Clean URLs - Activate (Usually automatic. Double-check!)
Pathauto Module
- Makes creating clean URL's a Breeze. Fully autmates the URL path by setting it the same as what is entered in the page title field, replacing the spaces with dashes (-) and removing common stop words. One of the first modules used by the SEOPPCPROS
Global Redirect Module
Path Redirect Module
Create Search Engine Accounts
- Set yourself up with the search engines.
- Get a Google Account - You'll need this for several of the steps that follow - https://www.google.com/accounts/NewAccount
- Get a Yahoo Account - You'll need this for steps that follow - http://www.yahoo.com/r/m7
- Get a Windows Live ID - You will need this for steps that follow - https://signup.live.com/
Track your visitors
- Know where your visitors are coming from and what they do while visiting your site.
Google Analytics Module
- Sign in to your Google Analytics Account - http://www.google.com/analytics
- Create an Analytics for your website
- Paste Google Analytics code into Google Analytics Module
- Authenticate your site with Google Analytics
Page content
- Take control of your page content.
Meta Tags Module (AKA Nodewords)
Scheduler Module Download
HTML Purifier Module Download
READ THE INSTALL INSTRUCTIONS! then Download HTML Purifier. You will need
3.1.0rc1 or later. - http://htmlpurifier.org/
Search 404 Module
Clean code
- Well written markup is very important to the search engine spiders.
- Validate your site - http://validator.w3.org/
- Check your links - http://validator.w3.org/checklink
Submit your Site to the search engines.
Now that you've got your site ready for the search engines, tell them about it!
-
Site Verification Module
Download - XML Sitemap Module
Download - Site Map Module - a plain text sitemap
- Login to Google Webmaster Tools - http://www.google.com/webmasters/tools
- Authenticate your site with Google
- Submit your XML Sitemap to Google - http://www.google.com/webmasters/sitemaps/
- Login to Yahoo Site Explorer Account - https://siteexplorer.search.yahoo.com/
- Authenticate your site with Yahoo
- Submit your XML Sitemap to Yahoo - https://siteexplorer.search.yahoo.com/submit
- Login to Bing - http://www.bing.com/webmaster/
- Authenticate your site with Bing
- Submit your XML Sitemap to Bing - http://webmaster.live.com/webmaster/WebmasterAddSitesPage.aspx
- If appropriate, submit your company to Google Local Business Center - https://www.google.com/local/add/login
Social Media
- Using Social news sites, blogs, etc?
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Consider these:
Protect your site from Spam
-
If your site will get heavy use from visitors creating accounts, commenting and/or creating content then consider these. NOTE: Most sites just need Mollom. The other modules are here in case Mollom does not work for you for some reason.
- HIGHLY RECOMMENDED: Sign up for Mollom's free service and get Mollom code - http://mollom.com/user/register
- HIGHLY RECOMMENDED: Mollom Module Download
- Captcha Module Download
- Akismet Module
Download - Spam Module
Download
Others
- Geographic
hCard Module
- Use the Meta Tags module to add geo meta tags to your site.
- Optional (but helpful)
Vertical Tabs Module
- Administration Menu
Download
Performance
Extras
Send us feedback on the Drupal 6 SEO Checklist module or just say Thanks! and we will link to you from our website. Send your feedback and link information on our contact page.
