Duplicate Keywords can make it difficult to accurately track keyword performance. Duplicate Keywords also bid against each other. Google’s AdWords Policy doesn’t specifically confirm or deny if they compete against each other at the auction level, or if it is at the precaution level. However, they do make sure to note that duplicate keywords do in fact compete each other. Once you decide to clean up your campaign there is a great tool to use. The Find Duplicate Keywords Tool.
Use the AdWords Editor to find Duplicate Keywords.
Within AdWords Editor use the Find Duplicate Keywords tool locate keywords that are repeated in your account, campaign, or ad groups. There are various setting within the tool. These settings withing the Find Duplicate Keywords tool allow you to specific whether to look at the account, campaign, or adgroup level.
- Go to the AdWords Editor Tools Menu > Find Duplicate Keywords or go to the View Drop Down Menu > Duplicate Keywords.
- This is where you select the part of your campaigns where you want to locate keyword duplicates. Select the box next to the account name to search the whole account, or select specific campaigns or ad groups.
- Select the criteria for your where you would like to locate duplicate keywords. Following are your choices:
- Word order – Do you want the word order to matter? Select ‘Strict word order’ to treat ‘buy shoes’ as a different keyword from ‘shoes buy.’ Select ‘Any word order’ if word order doesn’t matter.
- Match types – Do you want the same keyword with a different match type qualify as a duplicate?
- Location of duplicates – Is your goal to find duplicates only when they exist within the same ad group or the same campaign, or do you want to find any duplicates across the entire account?
- Optional: Hide duplicates – You also may chose to hide duplicates in deleted, ended, or paused, campaigns and ad groups.
- Now Click Find Duplicate Keywords.
The duplicate keywords tool will do the magic and duplicate keywords will appear in a list on the Keywords section. From here, you can edit or delete them as necessary.
Expert Tip: If you have a very large number of duplicate keywords to sort, sort the list using column descending or ascending.