Existence of Substantive, Unique Content on the Page

sub·stan·tive: A noun. 

Adjective: Having a firm basis in reality and therefore important, meaningful, or considerable. 

 

Content is king, but a more accurate statement would be quality content that engages the website visitor to read more is king. Plagiarism is penalized, so all the content needs to be unique. Some thing they can borrow some content and change it up a bit and get away with it. Or add some extra content to an identical article then make sure that content has all the other factors in place, with emphasis on inbound links. 65% very high importance 65% 9.2% moderate consensus