Global Link Popularity of Site

Global Link Popularity of website means that the more links on the net pointing to a website, the more the votes there are for that website. 

Think of each link as an individual vote that carries a differing weight. Think of a scale of 0 to 1. With a zero meaning the link has little or no value at all, and a one meaning the link has a maximum value. So 1000 links from low quality websites may not mean much at all. 

Think of the math behind this, 1000 x .001 would equal 1. In comparison 10 links from high-quality websites may be 10x1 equals 10. So all these links added together all across the Internet on every blog, social networking place, twitter, you name it, all contribute to the global link popularity of a website. 

One key thing you must remember here is that the worst you can do is zero. There is a lot of scare out there about people buying and selling links, but just remember 1000 x 0 is still only zero. Therefore the worst you can ever do is just not have your links counted. That's why some of the top gurus out there still suggest buying links whenever possible. It will not hurt and  it will only help.  

This is also the only way this can be done. Think about it. If there was a negative penalty for buying links to build your link popularity all I would have to do is go buy 500 really spamming links from the poorest quality website and link farms then point them at my competitor to destroy the competing websites ranking.  As you can see that would not work so well and thus, the worst you can do is 0.