The SEO PPC Pros

I was recently contracting with a corporation who had never ever heard of SEO before I contacted them, I actually had a connection with the CEO and over dinner one evening I suggested to the gentleman that he have someone on his web team do one simple thing and change the page titles of the most important web pages on their website.

Less than six months later, sure enough just by doing that they were appearing number one on a keyword very closely related to what they wanted to be ranked for, although not exactly the phrase they wanted.

Of course they weren't number one for their most important keywords yet because they were to rookie to understand the importance of keyword research, to inexperienced in SEO to figure out what they should have in their page titles before they started. Not invested enough to plan their keyword targets targets before hand.

But nonetheless using your desired keyword in the page title is the most important single factor for SEO and if you are a member of a website team that manages hundreds or even thousands of pages, the single one thing you could do to help the most is to diversify your page titles.

Think about it does Google, Yahoo, Bing really want to look and see 1000 pages with the same exact page title?

One common area where this factor seems to be ignored is in the area of Branding within page titles. For some reason marketing executives have been engraved with the idea that having their brand name everywhere is the most important thing they can do, this may be true for billboards, park benches, TV ads, Radio Ads, but within SEO it is recommended that you do not put your brand name in the page title and instead use a graphic on your page where humans will see the brand image rather than having it dilute your keyword density of within your page title.

For instance this corporation I mentioned above were going after the branded name. Even though a keyword search for their branded name from any computer in their geographic area in any of the major search engines , and they were sticky at number one. Why then did they insist on starting every page with the name of their company again, and again?

It blows my mind how some companies just refuse to understand this basic concept. If you are already ranked number one for a keyword search of your brand name why in the world would you want to name every page title in your website a page title that starts with your brand again. That's valuable real estate, there are a limited amount of characters before you run out of room so why on earth would you want to stick your brand in their again and again.

The major search engines are smart enough to know the page is all about your brand. Use every word in the title to benefit what you want that page to rank independently for. This should also be a goal independent of your main site. Each page should have its own focus although relevant to the brand, but without having the brand all over the page. I can't stress this enough it's crazy that people don't do this more often but yet they don't.

Maybe that is why I have my own company now because I was unrelenting in my desires to promote my own ideas about SEO perfection in every employer where I was paid to do SEO, but nonetheless SEO on page perfection is my goal here as it is probably yours as well as you are reading this ebook.