- My SEO Book.
- Global Link Popularity of Site
- The Anchor Text of Inbound Links
- The Importance of Keyword in the Page Title
- Keyword Use Anywhere in the Title Tag
- Keyword Use as the First Word(s) of the Title Tag
- Link Popularity within the Site's Internal Link Structure
- The age of a website
- Local Search Engine Marketing and More For Retail Businesses
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How did you find our website?
Google
70%
Yahoo
15%
MSN
7%
Other
8%
Total votes: 100
Keyword Use as the First Word(s) of the Title Tag
Having a keyword used as the first word or words of the title tag is also a very important factor, as far as on page factors is concerned this is currently the second most important factor.
Years ago while in college I took an internship at a local pharmacy as a management trainee. One of things I learned there was how valuable shelf space and especially end of isle shelf space was to marketing a product. This is kind of a marketing junction if you will, a place where all the products on that row come to an end, and another row begins.
What we put on the end caps often would sell like crazy. So as you can imagine it was in our best interest to put the most profitable things that would make us look the best for our district manager and other higher-ups.
Keyword use as the frist word in the title tags is not unlike this. When using the keyword as the first words of the title tag your keyword are the first to be seen. This is the first place most people look and this is the first place the search engines look when reading yoru site, therefore you want this to be the first place you want your keywords.
One common problem I see is branding using this valuable space. Why would you want to put
“your company name -- your keywords”
on every page rather than
“your keywords -- your company name if you have the space”
This is often a battle that is more on a political level and not a technical one. This is a reason why it helps in SEO management to be socially aware of your environment. There are a lot of people who think branding is so important for everything in marketing because that's what they learned in college and from there marketing managers in the 90s.
While for the most part the search engines didn't exist as we know them today in the 90s so it's a whole new world and how you break that information to these people is a very touchy subject. Nonetheless remove your brand from the first characters of your page title if at all possible and find a way to put your most valuable keywords there instead.
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