Local Search Engine
Marketing and More For Retail Businesses

Local Search
Directories.

• Google Local
• You business will show on
  searches that use Google Local results, such as an iPhone with GPS when
  someone searches for “Show Store” and they are within a radius of
  your store.
• Google Local Search results
  on Map. 

• Yahoo Local.
• Similar to Google Local,
  but its Yahoo! 
  

• Yellowpages.com. 
  

• Other Local Online Directories.
• AOL Local Search, AskCity,
  SuperPages, MapQuest, Yelp, Citysearch, Local.com, ZoomInfo, InfoSpace,
  MatchPoint.com, Insiderpages.com, GetFave.com, YellowBot, Merchant Circle,
  Hot Frog, Kudzu, MacRAE’S BLUE BOOK, Best of the Web, Magic Yellow
  Pages, Citysquares.com, Judy’s Book,  MojoPages, GenieKnows,
  Tyloon, tupalo.com, Discover Our Town, Open List, Yellow Page City,
  Go Toll Free, TrueLocal, MetroBot, USCity.net, Google Maps, Yahoo! Local,
  Microsoft Live, Yellow Pages.
• In all these local directories
  it will be helpful to ask happy clients to write a review of your store. 
  Lots of reviews build faith of potential customers, and also helps rank
  your Google Local Search Results.  This could be an easy way to
  be on the first page of Google for “San Diego Shoe Store”. 
  

PPC
– Adwords, Yahoo Search, and MSN AdCenter.

• Locally Targeted PPC geographically
  around a radius of each retail store.  When a potential customer
  looks for a “shoe store” within a specific radius of the store these
  networks will sense the IP address of these potential clients and display
  ads. 
  

Localized SEO. i.e.
(Keyword + Local Term) example is (Shoe Store + San Diego).

• Easy to accomplish with
  Localized Landing Pages for Each Store or…
• Encourage each retail outlet/franchise
  to have its own local page.
• On each page have all local
  communities listed within and acceptable radius.
• This helps with SEO, post
  current specials or clearance items on Craigslist with a link back to
  your local store page.  
  

Google Base.

• More for national presence,
  can you items in search results, require a programmer to create xml
  feeds. 
  

Google Coupons.

• On Google Local results
  you can display Coupons for your business. 
  

Email and SMS.

• Along with collecting emails,
  collect cell phone numbers. Have clients sign up for a marketing list
  on checkout (get reluctant customers by offer small discount), you can
  use this info for sending SMS messages, (text messages) for advertising
  upcoming sales, and special deals.