After years of optimizing my Yahoo Search Marketing Campaigns, I tried to sign in today and see that all yahoo search marketing services are redirecting to live. That is terrible news for me, as most of my income currently comes from running Yahoo Ads.

Yesterday I noticed a transition offer from Microsoft but unfortunately I did not have the time to transform my account this week. Looks like Microsoft did not have much patients with this one, as today all login attempts fail, or are forwarded to Live or Bing. So goodbye Yahoo, it was fun while it lasted.

Most every company that spends money on advertising and marketing will likely have an online marketing plan as a significant part of the overall marketing budget. These days there are a number of distinct types of Internet-based marketing which can be pursued by any given business. Chief among these for effectiveness and return on investment are social media marketing, email marketing, and search marketing.