Using the Keyword in the Root Domain Name

Having your keywords in the root domain name is extremely important if you can fit it in somewhere. Now it is often very hard to find domains with your keywords no-in-days, but if you happen to get your hands on one somewhere it is a no-brainer that you need to have your keywords in your domain. I have ranked sites alone on this factor and when you are in a very competitive industry this may be what separates the men from the boys. Let's consider Aaron walls