The SEO PPC Pros

Having your keywords in the root domain name is extremely important if you can fit it in somewhere. Now it is often very hard to find domains with your keywords no-in-days, but if you happen to get your hands on one somewhere it is a no-brainer that you need to have your keywords in your domain.

I have ranked sites alone on this factor and when you are in a very competitive industry this may be what separates the men from the boys. Let's consider Aaron walls “SEO Book” keyword goal. He obviously did his keyword research ahead of time as any guru would and I'm sure he thought of stuff that is even beyond the scope of this writing, but what he did see that many non-experts do not is that there was a domain available that would make it very easy to rank for a highly competitive term in a highly competitive industry. Who knows at the time he registered the domain maybe that term is SEO book was not a super popular search term, nevertheless he made it one and he's got that term on lockdown because of his domain and the brand awareness that he has created.

Let's use my domain as an example, I registered the domain SEO PPC pros because it has got two keywords that are highly valuable to me. SEM and PPC, and the “Pros” part I put in there after I drove by the “TirePros” which is a local tire replacement retail shop here in Southern California. I saw their sign and it occurred to me that that would be a very good third word for the domain, since other variations were already taken. I actually found the domain but was unsure of purchasing it until I did a little of keyword research. I decided that was probably the best domain available to me at the time for the price, which was only 10 a year. Sure enough within weeks of putting a site online I was ranked for SEO Pro and PPC Pro and many variations of them.

This is not the only factor however, and as I took a break from the SEO PPC with world to work as a coach for a marketing company downtown I neglected this website in my rankings began to fall.

Actually the company I work for was one of those make money online websites and I was a coach who would teach people how to make money online. I was very unhappy because as you know those who teach probably are not doing. Knowing that some of the people I was teaching had little or no ability to continue their efforts without my weekly coaching and it became apparent quickly that the company I was working for was largely a big scam. One of the only things they knew about SEO was having keywords in the domain name. See always people who signed up for the program would get a domain name included in their website package.

One of our in-house girls who knew nothing about SEO or search engine marketing for that matter would register these clients a domain. Nobody knew how she was coming up with this list. I figured out over a lunch date with her. The owner of the company, a self proclaimed SEO expert, (in reality a black hat novice with good sales skills) had given her a list of domains that met his marketing objectives. The list was a huge Excel document full of domains, and each domain was heavy on keywords his company was targeting.

Having a link back to his home page on every website on the bottom of each page was enough justification for him to push these keyword rich domains on the clients. Hoping that he could get the site ranked number one for some obscure search phrase, which would then link back to his site was the only motivation here. It was then our job to convince the clients that these sites would rank for these keywords in question without much more work. That is the reason I'm no longer there. As many of the other coaches would simply go with these domain choices. I would ask the clients what their objectives were. I would convince them to take the time to research keywords fully, and then help them pick a new domain and apologize for the earlier oversight. Some of my clients have done very well as “work from home” marketers, and while they are not getting rich immediately like they originally thought they would when they signed up for the program, some of them are making a healthy extra income blogging, affiliate marketing, and selling their own products and services.