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Basic Audit of your Pay Per Click Campaigns and Local SEO. If you are a small or medium sized business, your Pay Per Click Ad Spend and Local SEO are critical to the success of your business.
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Google Ads vs Bing ads, which is better for you? The simplest answer is, there isn't one! There is no easy always correct answer to this question of Google Ads vs Bing ads. In fact the answer to this question depends on many factors. The Google Ads vs Bing ads question cannot and should never be answered as a simple binary choice. Here we will attempt to bring to light a few of the considerations. If you're...
SEO Fitness Workbook, 2018 Edition: The Seven Steps to Search Engine Optimization Success on Google SEO 2018: search engine optimization made easy. The 2018 updated edition. A best-selling book on SEO. On-page - How to build a website that talks to Google. Then ranks as a result. Off-page - link-building, blogging, and social mentions. Explained in simple English. Metrics - In-depth coverage of Google Analytics. Then additionally, how to measure your rank on Google. Free tools - Most noteworthy, this...
How Do You Employ SEO On Your Website Without Going Overboard? SEO is something that you can start on your website at any time, but it has to be a whole culture change for the way you write on your site. Because of that, you have to ask yourself if you have tried all these things to make the site much easier to read. You can try all the tips that are below, and you will find...
Duplicate Keywords in your pay-per-click marketing campaigns can make it difficult to accurately track individual keyword performance. These Keywords also bid against each other. Google's AdWords Policy doesn't specifically confirm or deny if they compete against each other at the auction level, or if it is at the pre-auction level. However, they do make sure to note that duplicate keywords do in fact compete with each other. Once you decide to clean up your campaign there is...
Accelerated ad delivery. One thing I almost always notice on campaigns, is that most of them are set to rotate ads evenly. Standard delivery. I have never understand this. I've always changed to accelerated ad delivery. In most cases this is the best idea. With accelerated ad delivery you have more control. Control of all the bidding process. Set campaigns up correct. Do the work ahead of time. Pick exactly the keywords that you want. Write only good, very on topic ads. Put...
With AdWords, sometimes Excel just doesn't do the trick. When analyzing very large campaigns, it is sometimes useful to use other tools to navigate through the many past active campaign days of analytic data. MySQL can do this amazingly fast if you know which queries to use. The first step is to import your whole campaign from AdWords so go to Edit > Export and chose CSV Use your very favorite tool to Import this file directly into a...
List of 50 US StatesList of 50 US States for your use in SEM/PPC Campaigns or Google Analytic's are sometimes hard to come by. It is sometimes a bit frustrating when you are trying find lists to use as includes/excludes for Adwords or Bing ads, or in my case Google Analytic's. They are always a bit hard to find, so hopefully I can make it a litter easier for you. So here is an easy list...
Amazon Search Engine Optimization is often overlooked.Amazon is a search engine as Google. Let's get out of this narrow view about what a search engine is, as it is not just Google, Bing etc.. For instance the search button at the top of this page. I is also in fact a search engine, just as is the people search on LinkedIn, and Twitter. Or products on Pinterest, Amazon and eBay. There are lots of noobs out there...
[blockquote align=center]SELECT * FROM wp_options WHERE option_name = 'active_plugins'; [/blockquote][blockquote align=center]DELETE FROM wp_comments WHERE comment_approved = 0;-- Batch Deleting Spam Comments [/blockquote]Disable Comments on Older PostsFor this query, specify the comment_status as either open, closed, or registered_only. Also, specify the date by editing the 2010-01-01 to suit your needs.[blockquote align=center]UPDATE wp_posts SET comment_status = 'closed' WHERE post_date < '2010-01-01' [/blockquote]Batch Deleting Post RevisionsPost revisions can be very useful, but they also considerably increase the size of your MySQL database....
Have you been wondering how to get the new Facebook Timeline layout? Facebook does not make it exactly easy to do this; actually it took us a few minutes to figure it out even. Even a search in Google is ambiguous as there seem to be several answers but none of them actually seem to work as of the time of this writing. So here is how we did it. Use Facebook’s search box from any page...