Pay Per Click, sometimes also referred to in the industry as SEM or Search Engine Marketing is possibly the quickest and easiest way generate traffic to your website. A good PPC campaign can be the quickest way to increased profits if you are an online retailer. If you are not an online retailer with a brick and mortar business, Pay Per Click can also help your business by sending valuable local traffic within a geographic radius around your location to your website where you will have the opportunity to sell potential clients on good deals, weekly sales, new products and much much more.
Pay Per Visitor
The best thing about pay per click is that you pay for actual visitors who have clicked on your advertisement. Compare this to other traditional marketing efforts where you pay for a small section on some printed material such as a magazine, newspaper, or flyer. Your small ad only appeals to a very small percentage of people, yet you pay a very high rate. With PPC every person you pay for is directly interested in your product or service offering.
Our PPC Hit-List
Ongoing Quality Score Refinements:
Improve Quality Score with new domain host in Texas to increase speed or,
Incorporate a Content Delivery Network (CDN) or,
Use static page caching with WordPress
“Stick and Peel” Adwords Keywords as needed to increase ad-to-keyword-to-landing-page relevancy
Write ads that incorporate main keyword and is specific…Track Performance
Take the keywords with the highest CTR, make them into their own ad groups
Write ads that incorporate the keyword in both headline and ad copy text
A/B testing text Ads:
Dynamic keyword insertion in headlines vs. static text.
Applied only to Ad Groups with small keywords lists so DKI is relevant.
Empty display URL tails vs. populated display URL tails
DKI in display URL tails vs. static
used only with highly relevant keywords
Title case vs. sentence.
Capitalize within Display URL
Re-arrange and rewrite text ad titles, description 1 and description 2 lines
Call-to-action in line 1 of the ad vs. in line 2
Product features vs. product benefits vs. branding.
Landing Pages Conversion Optimization:
Optimization & Testing
Horizontal eye-gaze flow vs. vertical
Analyze possible escape paths
Popup for users clicking to exit: “Are you sure?” message or a promo offer